Special thanks to Kat Mayerovitch for writing this post for me, when I just couldn't get it together. You are my true online love.
Are you writing blog posts, either for your own website or for the MassageSchool.org Blog Post Contest? Are you confident in your writing ability, but not sure how to spread the word to get your post all the social love it deserves? There are two factors in helping your post shine in the world: the first is creating a blog post that is begging to be shared. The second is sharing it effectively. Put both together, and you’ll see your blog post take on a life of its own as it’s passed from person to person, spreading your words across the world.
Crafting a shareable post
Make it important. Has our knowledge changed? Can your topic be related to current events? Is it vital information for people at a particular stage of their lives or careers? Well-written isn’t enough for people to want to share it. The content itself has to really matter to someone. The Massage Therapy Foundation blog is a great example. Is it full of hilarious stories by celebrities? Nope. But people know that the information is going to be helpful, accurate, and as recent as it gets. So their posts get shared.
Generate discussion. Is there a bit of a controversy about your topic? An ongoing debate? Are you posing important questions? Responding to something written by another blogger? People love to feel that they’re a part of a larger discussion, but not everyone’s a writer. So many people will participate primarily by sharing links and commenting on them. One could be yours! Laura Allen does a great job of this on her blog. She’s always taking the discussions of the big massage organizations and bringing them to the level of individual therapists, and she’s not shy about sharing her own opinion along the way. The result? Her posts generate a ton of conversation, and that in turn generates a lot of sharing.
Present information in a new way. Some information is always important to review, but it’s important to find a way to make it fresh. Can you share information as part of a story? Can you take a story and make it a list? Take a list and make it an infographic? Adding your personal spin on a familiar theme can be enough to make it shareworthy. Don’t believe me? Remember Andy Warhol’s soup cans. There’s no more compelling argument than that.
Make your post visually interesting. Some of this is about writing style. Lists, bullet points, and short paragraphs all help break up large blocks of text on the page. Some of it is about using images in your posts. Photopin is a great source of Creative Commons licensed images. While it’s not a blog, the Anatomy in Motion Facebook page does an amazing job of presenting facts about the body in a visually stunning way. The social love they get attests to it!
Sharing your post
Post regularly, but don’t be a spammyface. It’s okay to post your link on Facebook, LinkedIn, Google+, Twitter, Pinterest, and Tumblr, if you happen to use all of those. It’s okay to post your link multiple times in the same place (especially on Twitter, where things are reposted all the time. But it’s NOT okay to send private messages to everyone you know begging them to “like” and share your post just because they care about you. Follow the Golden Rule on this one: if you wouldn’t want it done to you, don’t do it to somebody else.
Include a comment or quote. When you’re sharing, don’t just plaster a link. People want to know what they’re clicking on! Make sure there’s a title and not just a URL. Make a comment on what the post is about, or quote a short sentence from the post that will capture people’s attention. People only take a moment to decide whether to follow your link. Don’t waste your first impression!
Make sure your posts are public. It’s a good idea to keep some of your online life under wraps. But if you want your Facebook updates that are promoting your blog post to be seen by anyone beyond your immediate friends, don’t forget to adjust your settings so that everyone can see them.
Start a conversation. “What do you think?” isn’t just for your blog post, it’s also meant for your social media sharing. The more conversation you can drum up, the more often people will return to your post, and the more likely they’ll decide to pass it on to their own friends.
Ask for the share. You wouldn’t let your client walk out of their appointment without asking them if they’d like to rebook. Why would you feel nervous about asking them to share your writing with others if they found it helpful? People like to be able to do nice things for each other, so give your audience what they want and let them know that you’d love for them to click that share button
Ready to write?
You’ve got everything you need to write an amazing blog post, so get to it! Give the world a sneak peek inside your brain, and boost your business at the same time. Good luck!
Image courtesy of xedos4 / FreeDigitalPhotos.net
Possibly Related Posts:
- Blogging for your massage business: A Contest!
- Marketing Mondays! Travel! Budgets!
- Stealing is stealing. Even if you do it on the internet.
- Resist the Urge to be Fancy
- Rhythm, lists, and more goals!