massage, business and ethics in allissa's world
-or- In Which She Gets Real, and Gets Cocky. There’s been a bunch of SWOT-ing going on. Last week I started a good, hard look into my business with a list of my Strengths and Weaknesses. Of course, Kelli over at Massage Therapy World is already into her analysis (she’s got a CHART, are you kidding [...]
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Prologue For about a year, I’ve been enamored with the notion of Sprezzatura, that is, the air of performing a task, your craft, with ease and grace and little effort. I first learned about it in a book I came to love/hate. Then Seth Godin wrote about it, too. I’ve always felt like such a [...]
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