“Since I’ve been coming to see you, every part of my life is better.”
A few weeks ago, a client came in, sat down and said that. Damn. I like to believe I don’t need this kind of validation, but it sure is nice on occasion, huh? Really, he’s just a great client and I gave him a nudge to go see an acupuncturist, and that’s what made the difference. I started to think about who and what has made my life better.
What is in your way?
Then last week I posted a (rather wordy) article, and wrapped it up with an offer to help you come up with your USP, Unique Selling Proposition. I know that just over 100 people visited (read?) that blog. But not one took me up on my offer for FREE help.
Curious. Why? Is everyone reading this fully booked and busy? Does everyone know their USP already? I’m guessing not. So what is standing in your way? Is it you?
I can’t get inside your head. But it kept me thinking about what has moved, inspired, poked at me over the past few years. Maybe it will inspire you, too.
Since I read this email, every part of my life is better.
18 months ago, a friend of mine wrote this email. It’s a sales email, sort of. Take a moment, go read it. It would be cool if you watched this video he’s talking about, too.
So this shook me a bit. I printed it out, hung it at my desk and read it daily. I watched the video at least twice a week. And I ruminated. It’s not new information; most of it is stuff you’ve heard before, right? Dream big, work hard, etc. Maybe it spoke to me because it came from an entrepreneur I respect. Maybe the student (me) was finally ready and the teacher appeared. Maybe Will Smith was just dreamy enough to make me pay attention.
But I FINALLY paid attention. I started to recognize the significance of my choices and, more importantly, the power I have to make them. I moved from a tiny basement chiro office to my own sweet place. I sublet space to another therapist now and I’m meeting my client goal numbers. I still find myself getting lazy and complacent. I struggle to maintain good organizational habits and to remember to market and learn even when I’m busy. But I now I see those tendencies sooner, and kick my own rear a little faster. I decide who I want to be, what kind of businesswoman I want to be, and I make the choices to reflect that.
What’s it gonna take for you to pay attention and get out of your own way?
NEW offer, since the USP was far too boring. Email me (bluestreakblog ‘at’ gmail ‘dot’ com) to tell me what YOU want to work on, what you need to be nudged about. I’ll ask you a few questions. You answer. And then I’ll set up a plan to nudge and inspire you (via email) on a regular basis for the next 2 months. This offer closes at noon on Wednesday, August 18.
What is your choice?
(Consumed while writing this post: spaghetti and sauce with meatballs and all sorts of veggies. Thanks, Mom!)
Photo credit: jscreationzs / FreeDigitalPhotos.net
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