There are only a few hard and fast rules in marketing (from my point of view, at least).
- Consider your ideal client. All the time. Constantly review and tailor your efforts to meet their needs and wants.
- Remember that time is a commodity, just like money. Spend it carefully.
Those are priorities for me. Other marketers may have different ones. But neither are The Most Important Piece of Online Marketing Advice I Will Ever Give You.
Here it comes
Stay off social media when you are seriously grumpy.
It's tempting to scroll through the Facebook or Twitter or G+ in a futile attempt to be entertained out of your funk. But don't. Just don't.
Everything you share that you think is funny may not actually be so.
Every punny or witty comment you leave probably isn't.
Every heart-tugging image with a quote on it will only be amplified to the point of inducing tears or just incredibly annoying, tossing you into a deeper pit of grump.
You'll read every word with the wrong (pissy) tone infused in it and you'll respond inappropriately.
Worse yet, you'll make vague-posts that allude to your grumpyness and well, c'mon. Do you really want to be THAT person? Ick.
Stay off social media when you are seriously grumpy. Trust me.
Create a new Pandora station full of excessively grumpy songs. (I usually start with anything by Jane Olivor.)
Get some cake.
Brush your My Little Pony's hair.
Email me and I'll send you pictures of dancing cats.
But stay off social media when you are seriously grumpy.
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