I do not need any inspiration. I have an absurd number of ideas and projects that keep me feeling alive and excited and pleased as punch to get out of bed every morning. I'm plenty inspired.
What I need is discipline.
It's THE biggest issue with small business owners. (I can see you nodding your head right now.)
Anyone can run a business, really. It's not that hard to keep a schedule together, set up a table and provide massage. In the grand scheme of service industries, we have a pretty low overhead and require very little to run a massage business.
Our issues are not ability, but discipline. Anyone can. What makes us remarkable is when we do.
Kick ass massage therapists can become kick ass business owners by doing. What do they do?
- Send regular emails to clients.
- Research to find the highest quality lubricants and cozy sheets.
- Get hip with online scheduling and intake forms.
- Keep their office really, really clean. Immaculate.
- Send birthday and thank you cards to clients. Handwritten.
- Attend community events regularly and support other local business owners.
Raise your hand if you know you should do something for your business today but probably won't because it's easier to screw around with busywork. Yeah. I started this post in Panera 2 hours ago, got back to the office and wasted 20 minutes rearranging a shelf of sheets that didn't need it. I have a pile of work to do before I leave for Raleigh in the morning and I just rearranged sheets. Good grief.
What am I going to do about that? Well, I try really hard to walk the walk I show to you. Also, I know the power of accountability and the strength of this community. We're all in this together. So starting now Tuesday's blog posts will be about a task I need to complete for my own massage practice, (that I hopefully will have completed on Monday).
I made a list of the stuff I'm slacking on.
- I get lazy about sending emails every Monday to fill any open appointments in my calendar. I put it off then all of a sudden it's Friday and I'm two clients short of my goal. And I justify that all week by saying, "I'll have more time to write," but then I just screw around instead of writing more.
- Planning my blog and email schedule and sticking to it.
- I've slacked on thank you notes to new clients. Just lame.
- My office is looking shabby. I need to fix a broken curtain, get a new file cabinet and clean the storage closet so I can put stuff from the overcrowded makeshift kitchenette into the closet. We also need new artwork in here. I want to take my favorite painting home and we'll need to replace that.
I'm sure many more items will pop up, I'll be adding to the list as we go.
I would love it if you share your own slacker tendencies in the comments. I can make an effort to put a boot in your rear if you promise to put light a fire under mine! So bring it. What's your weakness?
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- Stealing is stealing. Even if you do it on the internet.