Priorities. Let’s get some.
Welcome to Marketing Mondays! You can find all the Marketing Mondays posts here.
(Well, this week it's on a Tuesday because of Columbus Day + my desire to take a day off after Convention + my lack of interwebs ability from home yesterday).
Last week we talked about discipline, and my lack of it. You chimed in with great comments (Sidebar- I love you all so much, thanks for sharing.) Together we'll be getting our acts together, getting organized and getting results.
I'm starting with emails
I've failed to be super-consistant in sending both monthly emails as well as 'open appointment emails' to my client list. I also know from conversations (online and offline) with you that many of you are struggling with this as well.
Many of you (like me) have systems in place, but are not using them enough. Some of you have been diligently collecting email addresses but don't know where to start. I'm going to lay out MY plan for MY massage business, and then I'll get you some resources to get you going, wherever you're at.
I've gone through my calendar, the same one that I schedule clients on, and created a recurring note on Monday mornings to send an Open Appointments email. I checked for this week already, and my schedule is mostly full, so I'm not sending one today. Just having that in my schedule is a good nudge, and dramatically increases the chances that I will actually do it.
Next, I decided how many marketing/ keep-in-touch emails I wanted to send between now and mid-January and set the dates for them. I decided to not just plan up to Christmas, because I know that I'll flake out post-holiday and then blow it all off if I don't have something planned. Also, I'm going away for several weeks starting mid-January and will need to keep my clients alerted to that, so it's just a good cut-off for me. You should decide what works for you. This is what I've planned:
- October 18- general Hello! Here's what's been going on!
- November 15 - Once a year Gift Certificate sale, happening 11/20-24, extra discount on packages of 5
- November 20- reminder of sale
- December 13- Happy Holiday, heads up- I'll be away 1/14-2/8ish
- December 27 -Get scheduled before 1/13, great referrals for while I'm gone
- January 8-Buh-bye- here are some options for when I'm gone.
On the Monday prior to each email, I've scheduled an hour to actually write it and set it up to send. I wrote the topic of each right into the calendar item so I have no excuses to avoid it. Also, I'm checking out Kelli's recent post, What does your email newsletter look like? to be sure my templates look good.
So that's what I've done this week. I identified my priority and created a plan.
What's your priority? If it's not email, that's cool, I still want to hear about it so I can get you resources to help.
Possibly Related Posts:
- Earning Social Love
- Blogging for your massage business: A Contest!
- Marketing Mondays! Travel! Budgets!
- I’m smitten with the Massage Therapy Foundation
- Stealing is stealing. Even if you do it on the internet.
My priority is making sure I have everything in place for my Black Friday Special and entire Christmas Gift Certificate plan. I’m drawing to a close my first full year in this wonderful place and I am excited and already planning for the next year. So! Black Friday Special will be for one week- Fri-Fri. I have ordered 25 fancy schmancy fliers from Vista print for “town”. I ordered gift certificates for the next 6 months. I NEED to print my in-house hand-outs for anyone who sees me or comes into the salon. I NEED to print up the coupon that will be the special. I NEED to order gift bags and get tissue paper for all gc for Christmas. I sold a certain # of gc last year, one month before I actually started working here with no advertising. It is an awesome #. This year my goal is double it by using this special and advertising in the local paper starting the week of Thanksgiving and continuing until Christmas. (Once a week)
Plus I am trying to figure out how to bust my plateau.
Update: I made a template for the in-house handout. And I made a template for the coupon. Bam.
Woot Woot! You’re amazing!
Urgh, tell me about it. I’ve just started my massage business and despite an enthusiastic couple of weeks of blogging and social media, last week I did nothing. Not one blog post, not one tweet or link to my facebook page. I look at people who do have been doing it for years and think ‘how?’ Getting started is the easy part. Doing it day after day is what’s tough.
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