Welcome to Marketing Mondays! You can find all the Marketing Mondays posts here.
(Well, this week it's on a Tuesday because of Columbus Day + my desire to take a day off after Convention + my lack of interwebs ability from home yesterday).
Last week we talked about discipline, and my lack of it. You chimed in with great comments (Sidebar- I love you all so much, thanks for sharing.) Together we'll be getting our acts together, getting organized and getting results.
I'm starting with emails
I've failed to be super-consistant in sending both monthly emails as well as 'open appointment emails' to my client list. I also know from conversations (online and offline) with you that many of you are struggling with this as well.
Many of you (like me) have systems in place, but are not using them enough. Some of you have been diligently collecting email addresses but don't know where to start. I'm going to lay out MY plan for MY massage business, and then I'll get you some resources to get you going, wherever you're at.
I've gone through my calendar, the same one that I schedule clients on, and created a recurring note on Monday mornings to send an Open Appointments email. I checked for this week already, and my schedule is mostly full, so I'm not sending one today. Just having that in my schedule is a good nudge, and dramatically increases the chances that I will actually do it.
Next, I decided how many marketing/ keep-in-touch emails I wanted to send between now and mid-January and set the dates for them. I decided to not just plan up to Christmas, because I know that I'll flake out post-holiday and then blow it all off if I don't have something planned. Also, I'm going away for several weeks starting mid-January and will need to keep my clients alerted to that, so it's just a good cut-off for me. You should decide what works for you. This is what I've planned:
- October 18- general Hello! Here's what's been going on!
- November 15 - Once a year Gift Certificate sale, happening 11/20-24, extra discount on packages of 5
- November 20- reminder of sale
- December 13- Happy Holiday, heads up- I'll be away 1/14-2/8ish
- December 27 -Get scheduled before 1/13, great referrals for while I'm gone
- January 8-Buh-bye- here are some options for when I'm gone.
On the Monday prior to each email, I've scheduled an hour to actually write it and set it up to send. I wrote the topic of each right into the calendar item so I have no excuses to avoid it. Also, I'm checking out Kelli's recent post, What does your email newsletter look like? to be sure my templates look good.
So that's what I've done this week. I identified my priority and created a plan.
What's your priority? If it's not email, that's cool, I still want to hear about it so I can get you resources to help.
Possibly Related Posts:
- Earning Social Love
- Blogging for your massage business: A Contest!
- Marketing Mondays! Travel! Budgets!
- I’m smitten with the Massage Therapy Foundation
- Stealing is stealing. Even if you do it on the internet.